A

Anchor Text
Anchor text means the text that composes a link which takes us to another web page or resource available there. To explain it better if there is a webpage which has a text 'web hosting India' and we link this text to another webpage or a website then the anchor text here is 'Web hosting India' in simple words words which form the part of the HTML link are termed as Anchor texts. Search engines normally look at anchor text on a webpage to determine what is the link all about and thus it infers the subject of the website to which the link points to. It is a widely accepted phenomenon that placing keywords in anchor text surely helps in search engine ranking of a website.

302 Redirect
It states that the 302 Redirect means ,the document requested is found however temporarily resides under with a separate URL. Beofre that a temporary redirect has been used, and the client should continue to use that, the original requested URL for the future requests. From an SEO point of view, it is cleared that it is always better to use a 301 redirect over a 302 redirect as webmasters have used 302 redirects in the past as a black hat technique for the hijacking content from the others redirect. It is worked like that as the abuse of 302 redirect worked. The Black Hat SEO practice that the using of a 302 redirect to hijack content involves a server-side redirect that generally makes the "victim" site disappear while the site with the 302 redirect is one of the actually appears in the SERPs. The "black hat" site pages are the ones that showed within the Search Engine Results Pages with the same title and the description of the hijacked page but separate URL.

403 Error Message
Error 403: Forbidden means; the request is forbidden. You have no chance to access to enter the site.

404 Error
Error 404: Not Found means; the requested resource which is a shortest exists or has been moved, or the address may be misspelled.

Adwords
The term adwords is defined as Pay Per Click advertising program offered by Google

Ad Blocker
It sate about the blocking of Web advertisements, typically that the image in graphical Web advertisements. Software is defined as which gives the prevents of a browser from displaying onlineadvertisements.The Ad blockers can unfortunately block but the other content that are not advertisements.

Action
The lead or the sale generated by a website., as opposed to rest; the doing of something; exertion of power or force, like as when somebody acts over another; the effec of that power exerted on one body by another is such type as: agency; activity; operation; as, the action of heat; a man of action.

A/B Testing
The A/B Split & Multivariable Testing Identify that your most effective site elements. It tests everything from the individual copy blocks and the process which shows that the user of one web page (A) to compare with the other page (B) for the purposes of tracking behavior which is based on that generally with which version the user has seen.Traditionally, the A page is the landing page which is currently in use and the B page is an entirely new page

ATW
The full form of ATW is Authorized to Work and the short form for All The Web, a search engine powered by FAST.

Ad Recall
This Ad Recall is used to describe the percentage of people or subjects who can recall or remember to seeing an ad. The Ad recall is not the equal effectiveness

Adsense
The AdSense is a Google system of advertising for the blogs and the other websites. The subscribers can insert fairly but not immediately obvious Google ads and earn revenue from the users who view the ads or click on them. These ads are targeted to the keywords on the web page.

Above The Fold
The above the flod means that it is a search engine ranking is said to be above the fold if it is on the first page, and it can be seen without scrolling. While the screen resolutions of course vary, the fold is generally considered to be between the fifth and sixth place. The traffic is much higher for listings that are above the fold. Traditionally,the term "above the fold" has been used to describe the top half of a newspaper.

Ad Space
It is a glossary definition for the Ad space from my E-marketing glossary which provides successful definitions of the many terms related to the managing and the implementing of the Internet marketing today. For the each and every Internet marketing term I define that there is a link below for the all other pages on this site that provide the more detailed information about the internet marketing, including the latest developments. So this Internet marketing glossary is not static, but repeatedly updated.

Adwords Haiku
The term Adwords Haiku is defined as joking term used by many to describe the extremely short advertising copy which is used in the Google AdWords.

Affiliate
It is a associate which provides to visit to a individual or organization that drives visitors to a website, and receives a rewards for certain actions the visitors perform. In more generally, it states that a company which is related to another company in some way.

Affiliate Management
The term Affilate management is defined as The management of affiliates to maximize their effectiveness.

Affiliate Marketing
The meaning of affiliate marketing is the promotion of one's website through affiliates. The revenue sharing between the online advertisers or merchants and online publishersor salespeople, where as the compensation is based on performance measures and typically in the form of sales, clicks, registrations, or a hybrid model.

Agent Name Delivery
The agent name delivery is a method through which separate pages can be shown to a user on the same URL that is depending on what the agent name is making the request. Mozilla at the start of an agent name will mean that the normal browser is searching, if a name such as Googlebot is used it shows that it is a search engine. However this is not a good way of cloaking as many search engines just disguise their spiders by calling them Mozilla agents.

API
The term API is defined as an Interface which is used to accessing an application or a service from a program. The API makes it possible to use the programs from within programs, therefore it is the foundation for modular systems with clearly defined Interfaces between the separate components. In a certain way, an API can be regarded as the local equivalent of a Protocol, because it is used for the same purposes and defines the same things (the possible interactions between the components, and the data that is exchanged while interacting). However, traditionally APIs are used for the Interfaces on one computer, while the Protocols are used for the distributed scenarios.

Austin Update
Austin update is used to update appears to have been an enhancement of the Florida update, and seems to have targeted a number of spam techniques and rendering such techniques at best useless. It is the major Google dance that occurred on or around January 23, 2004.

Aaron Wall
Aaron Wall is a writer and search engine optimization expert who was born on 1979 and also he is a frequent speaker at the Search Engine Strategies, It is SEO Book.

Apache
This is the name of the software that allows you to run a web service on a UNIX server. This is very popular and which provides access to most web sites on the internet.It is cleared that from a recent Netcraft survey of Web Servers that around the world placed Apache Powered sites at over 50 percent of the total. Part of the reason for this maybe that it is freely available, reliable and simple to set up and configure, and it can provide most of the requirements for a web site.

AOL
Previously the term AOL is known as America Online, LLC, this is a popular web portal merged with Time Warner. The subscribers of AOL pay a monthly fee to receive and use many features, including email, instant messaging and multimedia news alerts, on AOL's online software suite.

Accessibility
I is the Convenience in the context of a Web site is the degree to which that Web site is usable by people with disabilities.

Advertising Copy
The term advertising copy is defined as the printed text or spoken words in an advertisement. The text returned for the particular keyword search in the paid search advertising.

Algorithm
It is the search engine program that ranks sites based on certain criteria. Google has over 100 separate ranking criteria that the sites need to meet. In otherword Algorithms are the basis for most computer programming.

AltaVista
It is the the name of Internet searching engine which refers both to an Internet search engine company and to that company’s search engine product. One of the early search engines, AltaVista was started by Digital Equipment Coproration in December 1995. In February 2003, AltaVista was purchased by Overture.

Alexa
This is known as a service from Amazon.com which measures sincerely a website's traffic levels. As the only data input for this service is from the few percentage of people who have suppose to use the Alexa toolbar installed, the information is of questionable utility, at best. The Good Alexa rankings are inanely easy to fake, but it should be pointed out that you "can't fake bad Alexa rankings". For the example, this Alexa automatically conducts a search when you type in a keyword query and provides you with the equal results as you would receive from the other search engines. When you suppose to submit the keyword, automaticallt you will get two different options along with the search results. After that the first option will take you directly to the site.

ALT Tag
This is known as an attribute which is designed to be an alternative text description for the images. The ALT text displays before the image which is loaded (if it's loaded at all) in the major browsers and as a substitute of the image in text-based browsers like Lynx. This ALT is a required element for the images and which can only be used for the image tags because its exact principle is to describe the images. In contrast, you can use the TITLE attribute for just about any page element, but it isn't required for any page element. This is use to describe the links, tables, individual table rows, and other structural HTML elements. They are more multipiurpose than the ALT attribute and many search engine ranking algorithms read the text in TITLE attributes as the regular page content.

Absolute Link
The term abolute link is a hyperlink which is specified by its full path. If the file containing the hyperlink destination is moved, then the browser will be unable to locate the document. See also relative link.

Automated Submissions
This is a type of services which is use for the software tools to auto submit sites to search engines and directories. I do not use or recommend the use of these type of services.

ALT Attribute
The ALT Attribute is an Alternative Text description for the images that are seen in the website. The primary use of a Alt Attribute which is to enable disabled people to gain the information through the internet and to cater to their information requirements.

AllTheWeb
This AllTheWeb was one of those promising search engines. Sometimes it referred to as the new Google has now lost its edge. In a post at WebmasterWorld named Is AllTheWeb On Death Row?, marked brings up his concerns with AllTheWeb in light of the latest industry trends and relevancy results.

B

Back Link
The term Backlinks are simply the term which is used when discussing different sites that link to your website. Google will generally only show the backlinks that carry a PR or the Page Rank of 4 or greater using the Google Toolbar. AllTheWeb normally reports a greater number of backlinks in general. If you want to find out your website's backlinks use the following syntax which is mention in the search box of your favorite search engine.

Baidu
It is a name of the major search engine in China which provides over 740 million webpages, and also it is the first Chinese company to be included in the NASDAQ-100 index.

Bot
The term Bot which is a program that operates as an agent for a user or another program or simulates a human activity. On the Internet, the most ubiquitous bots are the programs, which is also called spiders or crawlers, that access Web sites and also gather their content for the search engine

Ban
Generally Ban is known as considered delisting. Which is a response to being spammed, a search engine will impose this penalty on a website. It may be an IP address or may be a specific URL.

Bid for click
The term Bis for click which is like as a search engine under which you can bid for your site to be ranked under a keyword. You can use PPC for (Pay Per Click) and PP for the (Paid Placement).

Bait and Switch
It is the trade practice by which someone can find attractive sale offers, which are non-existent, were made with an intention to sought customers or traffic towards the other products or activities. Eg. Which is oiffering the discount sale after the increasing of the price, 2. Influencing the customers to switch their buy when they visit the shop to buy bargain sales.

Banned
When a search engine blocks your site from appearing in its search results, it is known as Banned.

BannerAd
You may be believe or not, generally much of the Web is run by advertising. It is just like television or radio, websites which can offer free content by generating revenue from the advertising. While you may feel tired of this Web ads from time to time, most of the people who would agree that seeing a few advertisements here and there and it is better than paying a usage fee for each website.

Beacon
This is A line of code which is placed in an ad or on a web page which helps to track the visitor's actions, such as registrations or purchases. In other word it is A web beacon is often invisible because it's only 1 x 1 pixel in size and has no color and it also known as web bug, 1 by 1 GIF, invisible GIF or tracker GIF.

Beyond The Banner
The term Beyond The Banner is defined as Any advertisement which is not a banner, such as an interstitial or a pop-up ad.

Bidmanagement tool
In internet marketing the term Bid management which is the process of optimizing pay per click search engine bids, for the rank and maximum amount you are willing to pay per keyword, to maximize return on investment. Here are some popular bid management software programs and services, with more coming soon to the market.

Bidding
The term Bidding means placing a bid price which you are willing to pay as an advertiser on a pay-per-click search engine. In an public sale analysis, a bidding function (often denoted b()) which is a function whose value is the bid that a particular player should make. Often it is a function of the player's value, v, of the good being auctioned

Black Hat SEO
The term Black hat SEO which is coined by the SEO industry to describe SEO techniques which are deemed to be unethical. The term (and it's counterpart, "white hat SEO" which refers to ethical SEO techniques) was more prominent in the early years of SEO as the industry grew and it became more obvious that certain techniques were viewed unfavourably by search engines.

Blacklist
Generally a list of Web sites that are considered off limits or dangerous. A Web site which can be placed on a blacklist because it is a fraudulent operation or because it exploits browser vulnerabilities to send spyware and other unwanted software to the user. Contrast with white list.

Blog
Even though there are as many equal types of blogs as there are people. People maintained blogs long before that the term was coined, but the trend gained momentum with the introduction of automated published systems, the most of notably Blogger at blogger.com. More than thousands of people use this services such as Blogger to simplify and accelerate the publishing process. These Blogs are alternatively called as web logs or weblogs. On the other hand, "blog" seems less likely to cause confusion, as "web log" can also mean a server's log files.

Body copy
The term Body copy which is the 'meaty' textual content of a web page . Body copy refers to text visible to users, it doesn't include graphical content, navigation, or information hidden in the HTML source code.

BroadMatch
The term BroadMatch means if selected keywords are "running shoes", then ads . The Google AdWords system automatically runs your ads on relevant variations of your keywords, even if these terms aren't in your keyword lists. The keyword variations can include the synonyms, singular/plural forms, relevant variants of your keywords, and the phrases containing your keywords. For example, if you're presentntly running ads on the broad-matched keyword web hosting, your ads may show for the search queries web hosting company or webhost. The keyword variations that are allowed to trigger your ads will change over the time, as the AdWords system constantly monitors your keyword quality and the performance factors. Then your ads will only continue showing on the highest-performing and the most relevant keyword variations.

Bulksubmission services
This Bulk submission services an ASP which submits many URLs to the search engines on your behalf. For example: SubmitWolf. The search engines don't like these. (see "automated submitting")

Button
The term button which is known as clickable graphic wchihs shows the way to takes the user to another page or executes a program, such as a software .

Barry Schwartz
Barry Schwartz is known as the founder and editor of Search Engine Roundtable.

Bread Crumbs
A website crossing point methodology normally used with large, hierarchical websites such as directories and e-tailers. Each page has a links to its parent page, generally placed right before the page's actual content. These Bread crumbs are a cruicial design element for the sights that are going to perform well in the search engine optimization. For the example, suppose someone searches on the term "Microsoft Office". The resulting page is for Microsoft Office for Windows, and includes a bread crumb structured like such as:Microsoft | Microsoft Office | Microsoft Office for Windows

BidJamming
This is a simple theory to most of those in the PPC industry. DaveN writes Yahoo! Overture Bid Jamming which is the procedure of placing your bid 1 penny below your challengers bid, to make sure that he/she pays the top dollar they can on each click.

Below The Fold
The fold in Web design is the position on a Web page where the majority of browsers viewing the page will begin to scroll. Elements which are positioned "below the fold" are not seen when the page first loads. And some people believe that it's important to design Web pages that don't scroll, or which keep only the less important information below the fold.

BidLimits
The tearm BidiLimits means it is the maximum bid limits one can profitably bid for a certain keyword in paid search advertising. Calculated using conversion rate and the value per the transaction.

Big Daddy
The Big Daddy may have integrated some small algorithm changes, the greatest impact was on the way Google indexes sites.

Blog Comment Spam
Blog Comment Spam is a type of spam which consists of comment postings made to blogs for the sole purpose of acquiring a link to the spammers site. Such type of comments rarely have any real content and are automatically detected and blocked by many blogs.

Blogosphere
This is a collective term encompassing all Weblogs or blogs. The blogosphere is a frequently growing and evolving aspect of the Internet.

Body Field
The term Body Field is a line or lines of text below the title field in a paid search advertisement. There are different type of body field such as in Yahoo, there is one body field of up to 190 characters, In Google, there are two body fields of 35 characters each.

Bookmark
This is the collection of direct links to predefined web pages which is stored in your web browser is known as the Bookmark and also the Bookmarks can be created and managed by the user themselves. Most browsers come packaged with several existing bookmarks. The term bookmark is used in browsers such as Firefox, Netscape, and Safari.

Boolean Search
The term Boolean Search is known as a web search which is allowing to the use of operative terms such as and, or, or not (some boolean search engines let you use signs like + or -)

Boris Mordkovich
The Boris Mordkovich is known as the creator and publisher of Search Marketing Standard.

Bourbon Update
Bourbon implemented either a filter or a penalty of over-optimization, especially in the area of gaining links "too fast". Many legitimate content sites, however, were adversely affected by Bourbon.

BounceRate
The Bounce Rate is a percentage or amount of users that visit a website and which is not able to view any other pages within that site before exiting the site.

Bounty
The term Bounty is known as the fee as an associate receives for driving traffic which performs certain actions. Generally, this could include clicks, leads and/or sales. The earth only has so much bounty to offer and inventing ever larger and more notional prices for that bounty does not change its real value.

Brand Messaging
The term Brand Messaging which is the Creative messaging or imaging of a company which is consistent across all media channels, including search.

Brandy Update
The definition of Brandy Update is Brandy seems to have returned some factors to the way they were before the Florida update. In other word some also believe that while the importance of PageRank was decreased then the importance of anchor text increased.

Brett Tabke
Webmaster World and PubCon both are created by Brett Tabke.

BreadCrumbs
Normally Bread Crumbs is known as a website interface methodology generally used with large, hierarchical websites such as directories and e-tailers. Each page has links to its parent page, which is generally placed right before the page's actual content.

Bridge Page
The term Bridge Page are Web pages which serve to link the several doorway or gateway pages together on a website.

BrokenLink
This BrokenLink is known as a hyperlink which does not work. This is either pointing to a url or filename which is no longer there, or pointing to one that was never there (as in a typo). This is the definition of Broken link which is contributed by jimolenbush.

Bucket
This Bucket which is considered as a "virtual container" which can help in the process of determining keywords for the PPC campaigns or other targeted advertisements.This is a term for grouping related keywords, concepts and user behaviors that are directly associated to a company's product or service.

BuyingFunnel
The BuyingFunnel is known as a funnel can start with completing a lead form or accepting a sales offer and end at a finished contract or a deal transaction. The multi-step path or process that a consumer takes in order to purchase a product or service. This is also known as a sales funnel.

C

Cloaking
The Cloaking which is a system of delivering custom content to a spider but hiding the code and / or content from a user. Cloaking may be a dangerous method of getting listed in the search engines and may not be recommended.

Conversion
Conversion is known as a traffic which is refers to site traffic which follows through on the goal of the site. Webmasters measure conversion to judge the effectiveness (and ROI) of PPC and other advertising campaigns. The effective conversion tracking requires the use of some scripting/cookies to track visitors actions within a website.

CPC
The fullfom of CPC is Cost per click. Which is a frequent term used in PPC terminology. It refers to the cost associated with each click.

CTA
The CTA is known as Cost per click. This is a frequent term which is used in PPC terminology. Which refers to the cost associated with each click.

CTR
This is a ratio of clicks per impressions in a PPC campaign ans also CTR is known as the short form of Click Through Rate.

Cache
It is a searching engine version which is defined as there are some search engines which provide links to cached versions of web pages for users to view in the search results. A copy of a web page which is stored by a search engine and used to index the page in search results.

Call To Action
The term Call To Action is defined as words in the e-mail that attract recipients to do something.

CAN-SPAM
The term CAN-SPAM which Act of 2003 established the first United States standards for senders of commercial email. Which designates the Federal Trade Commission (FTC) as the enforcement body for this legislation. This CAN-SPAM has many conditions for commercial email senders including requiring them to use suitable subject lines, provide a physical address of the sender, offer recipients the ability to opt-out of future correspondence, and conspicuously label adult material.

CAPTCHA
The fullform of CAPTCHA is Completely Automated Public Turing test to tell Computers and Humans Apart — a program which is used to distinguish computers from humans

Cascading Style Sheet
It is a language which specifies appearance of text and layout elements within a web page is known as Cascading Style Sheet. CSS was developed for use with a HTML web page. A website language which enables website designers to attach style (fonts, spacing and aural cues) to structure that include HTML and XML applications. In other word CSS is standing for Cascading Style Sheet.

Catch All Listing
This is a technique which is not ideal because most of the major search engines have editorial regulations that prevent bulk untargeted advertising. A listing used by PPC search engines for the purposes of monetizing long tail terms that are currently not targeted by marketers. They are pre-qualified clicks.

CatcherPages
This ia a term which advertising and graphic design firms use to refer to landing pages is known as Catcher pages.

Content Network
Content Network is defined as the Web sites that have agreed to display contextually-targeted ads next to their content in exchange for a commission.

For Examples:- include the Google content network and Yahoo! contextual search.

Cost Per Sale
The term Cost Per Sale is defined as the price paid by an advertiser to a content site for each sale which results from a visitor who is referred from the content site to the advertiser's site. This type of buying model is typically tracked with cookies

Click Bot
The Click Bor is an example of a botnet operator attempting a click fraud attack against syndicated search engines see also click fraud .

Cost Per Thousand
The term cost per thousand which refers to the total cost of a campaign per one thousand unique recipients

CommentTag
Commnet tag is defined as the text present within the tags in a web page. Most of the search engines will ignore the text within the Comment Tags.

Content Advertising
Thre are the two largest content advertising offerings are Google AdSense and Yahoo Content Match. Paid search advertising that is served via third-party website, rather than through a search engine.

CSS
In shortly Cascading Style Sheetsis known as CSS which is an answer to the limitations of HTML, where the structure of documents was defined and not the display. This CSS formats documents for display in browsers which support it.

CPL
The term CPL is stand for Cost Per Lead. This is a payout structure which pays an associate a flat rate for every lead generated from the affiliate's site. This differs from a standard affiliate payout strucutre that typically only pays when a product or service is actually purchased.

Contextual Advertising
The Contextual Advertising is defined as the delivering customized advertising to a user based upon his/her behavior or preferences. The paid Search advertising is a form of contextual advertising.

Click Through Rate
The term click through rate is described as the percentage of clicks on a link in relationship to the number of times a link was viewed.

CPA
Cost-per-acquistion is shortly known as CPA , which is also referred to as cost-per-action.
This is the fee paid to an adverting vendor for each lead or sale generated (or another call to action).

CPC
The fullform of CPC is Cost per click and also this is a frequent term used in PPC terminology. Which refers to the cost associated with each click

Comparison Shopping Engine
An alternative name for a price comparison engine is known as Comparison Shopping Engine.

Cuil
This Cuil's goal is used to solve the two great problems of search, firstly it is how to index the whole Internet not just part of it. and secondly it is how to analyze and sort out its pages so you get applicable results.

Crawler
This is a program which is used by search engines to "crawl" the web by following links from page to page.
This is how most search engines "find" the web pages that they place in their index and also which is referred to as a spider or robot.

CPM
The fullform of CPM is Cost per thousand impressions, which is used to another way to charge for advertising.

Cybersquatting
The act of registering different domains related to other trademarks or brands to profit from said particular brand or trademark is known as the Cybersquatting.

Client
The term Clinent is defined as a computer program or terminal that requests information or services from another computer (a server) on the network.

Competitive Analysis
This is the Key Phrase Rankings Number of pages which is currently indexed by the major search engines Number of backward links (link popularity)

CloudComputing
Generally Cloud Computing is known as a substitute method of storing data and programs which focuses on online storage. Originally, software, data, and other information that a user needed to access was stored on a computer’s hard drive.

For example, your word documents are saved on your computer as is the Microsoft Word software program.

Click Through
The Click Through is known as an instance of a click on a link leading to a different section of the site or page, or different website.

ClickFraud
The Click Fraud is known as an instance of a click on a link leading to different section of the site or page, or different website.

D

Doorway Page
This is the creation of doorway pages is an unprincipled SEO practice. This doorway pages are designed in such a way that they seem appealing to searchers. However, after the drawing in traffic from the internet, these pages redirect users to other pages or websites without giving any appliocable information.

Danny Sullivan
Danny Sullivan is known as a former professional ice hockey goaltender. Who was born May 31, 1941, in Kimberley, B.C and also he played in the World Hockey Association with the Philadelphia and Vancouver Blazers.

DailySearchcast
This is like as a podcast which is rich media, such as audio or video, distributed via RSS and also which feeds like this one provide updates whenever there is new content. FeedBurner makes it easy to receive content updates in popular podcatchers.

Dayparting
The term dayparting is defined as the realization that web audience behave more like radio and TV audiences than newspaper audiences. . This is also an option which will limit the visibility of the ad based on time/date.

DeepLinking
The term deep linking is generated when a link goes directly to an interior page on a website, usually anything other than the website's home page.

Dead Link
Dead link is defined as the Web page that no longer exists, prompting an error message. A dead link may be the result of a Website that has ended operations or moved.

Description Tag
This is a Meta information tag. Which is used to gives the information about the contents of a web page and is included in the head tags of a web page.

Delisting
The delisting is a process in which a webpage is removed from a search engine index. There are a different type of reasons that a site may be removed, sometimes because they have been banned for unprincipled practices.

DHTML
The term DHTML stands for Dynamic HTML. Which is generally takes the advantage of CSS and JavaScript to create web applications or menus.

Digg
This is a social bookmarking website which is presenting science and technology news. Someone who is using this website he/she may vote news items up and down, varying the popularity of the item.

Domain Squatting
The domain squatting occurs when somebody finds a domain name they like (someplace.com, for example), registers the name and just sits on it. Normally they don’t have any purpose of creating a website or using the name for marketing purposes. All they hope to do is have somebody else want the site and offer them a great deal of money.

DisplayURL
The display URL which is Visible in the ad, the display URL doesn’t necessarily match the destination URL. The main purpose of a different display URL is to decrease the destination URL to a size that fits in the small ad box. The shortened URL makes it easy for the viewers to see the ad’s target site before clicking.

Directory
These are compiled lists of sites, categorized and organized by topic which are known as the directories. Also each directory has listing contains short, descriptive information about the site. Different spidering search engines (like Google), directories are compiled by human editors who approve listings.

The human-involved process obtaining directories listings is far different than with obtaining listings in spider-built search indexes or paid search-advertising engines. In some cases, pay for inclusion is offered for expedited listings in directories such as Yahoo! and LookSmart.

On the other hand the Open Directory Project is meant to always be free. Strong directory listings are an excellent way your company can increase its link popularity and its Google PageRank. However, a poorly written listing that is submitted to Yahoo! (and subsequently edited or run with ineffective writing or keyword research) can negatively influence a search marketing campaign.

DMOZ
The term DMOZ is also known as Open Directory Project. Which is a very large directory run by volunteers. This database is used by many search engines on the internet. We suggest you consider listing your business in DMOZ

Domaining
The domaining is the business of buying, selling, developing and monetizing Internet domain names.The procedure of purchasing large numbers of sites in order to generate material traffic fromaimlessly or accidentally entered domain names by users. This traffic is normally monetized through the Google AdSense.

Domain Name
Generally someone can assume that Domain Name is the location of the Web site on the internet. For example, the domain name for the Economicalhost.com website is Economicalhost.com

Digital Wallet
This is a software which stays about the resident on the hard drive of an online shopper. When they are ready to make a purchase, the "wallet" pops open to reveal payment options. Some of the "wallets" hold credit cards with encrypted information. Other "wallets" hold digital coins.

Digital Point Forums
The digital Point Forums is known as One of the largest and most active search engine marketing forums.

DynamicKeyword Insertion
The DynamicKeyword Insertion is a keyword automatically into their paid search ad. Google Adwords can automatically insert the word in the advertisers' keyword list that was matched to and not the actual search term.

Dynamic HTML
The term Dynamic HTML is an extension of HTML that gives greater control over the layout of page elements and the ability to have Web pages which change and interact with the user without having to communicate with the server. The three components of DHTML pages are HTML, Java script, and cascading style sheets.

DuplicateContent
This is a issue of having duplicated content on two or more pages of the same or different web pages is known as the DuplicateContent.

E

eCommerce
The process buying and salling of rpoducts over the internet is known as eCommerce. This process can range from small scale selling using PayPal through to a fully functioning online shop making use of credit card authentication and security through either bespoke or off-the-shelf solutions.

Error Page
The error page is like such type that sometimes referred to as a 404 page.

eXtensible Markup Language
This is Like HTML, XML is a markup language, but different HTML, it is not a limited to Web documents. XML lets Web developers and designers create customized tags that offer greater flexibility in organizing and presenting information than is possible with the older HTML document coding system.

Email Newsletter
The Email Newsletter is defined as an email sent to subscribers with information on a topic. Such newsletters are often used to keep in touch with existing customers or members.

Exact Match
This is the Match query terms to document words exactly. This will not allow unclear matching based on spell check and/or linguistic normalization.

EricSchmidt
EricSchmidt is known as Google's CEO and Chairman of the Board and also Dr. Schmidt was previously at Novell, Sun Microsystems and Xerox PARC. Chairman of the Board and Google's CEO. Dr. Schmidt was previously at Novell, Sun Microsystems and Xerox PARC.

Exit Page
The last page that a visitor viewed before exiting a Web site is known as the exit page.

Entry Page
The page which is usually the home page of a site and typically consists of a logo or animation and a "click to enter" link is known as entry page.

External Linking
The external linking is the linking to web pages or other resources that are outside of the system (or on other websites). For an example of the power of off page optimization can be found through the Google bomb.

Encryption
The Encryption is known as the basis of network security. This encryption encodes network packets to prevent anyone except the intended recipient from accessing the data.

Email Marketing
The term Email Marketing is describe as the promotion of products or services via email we distinguish between permission marketing and email spam .

EINet Galaxy
The EINet Galaxy is created in 1994 as part of the MCC Research Consortium at the University of Texas. Possibly the very first search engine, although it was really more of a web directory.

External Referrer
The external referrer is definesd as it is a page URL where the traffic is external or outside of the website or a web-property defined by the user.

F

FFA
The full form of FFA is Free For All. These sites are pages and the pages of links that anyone can submit their website to without any kind of vetting.

File Transfer Protocol
An abbreviation for File Transfer Protocol and it is a universal format which using for transferring files on the Internet.

FaceBook
This Facebook is a social networking website. Through which users can select to join one or more participating networks, such as a school, place of employment, geographic region, or social group.

Flog
This is a blog which is written under a pen name or no name at all. Sometimes it created to promote a product secretly or for humor such as the blog Fake steve jobs.

Feeds
The term feeds is defined as the images of individual cameras capture in a multi-camera situation like a studio. Each camera's feed travels down cabling to the production of the control room known as the gallery, where the shots are sorted and selected for transmission by the Director and the Vision Mixer.

Forum
The forum is known as the archived discussion forums relative to any topic accessible via web browser.

Frames
These are the usage frames which allows the division of a visible web page into different scrolling regions. These frames also can cause both navigational and ranking problems as search engine content.

Front Page
The front page which is known as the first page you encounter as an Internet surfer, also known as the Home Page, index.html (or htm), or default.html (or htm).

Florida Update
Approximately November 15, 2003. The Florida rolled out different techniques to discover and penalize over-optimization of websites. Many sites lost top search engine rankings which they had held for years, although quite a few such rankings returned over the following weeks and months

Flash
The term flash which is describe as the animation software for Windows and the Mac from Macromedia. Which is used to develop interactive graphics for the Web sites as well as desktop presentations and games.

Froogle
Froogle est une innovation de Google. Froogle is currently in beta testing and is available for free to advertisers.

FTP
The term FTP is the short form of File transfert protocol which is used to transmit files between computers on the Internet.

G

Gateway Page
These are the web pages which are created to rank high in search engines for particular phrases with the purpose to seduce or hoax you to watch another page. These gateway pages are also known as bridge pages, portal pages, zebra pages, jump pages, gateway pages, entry pages and by other names.

Google Dance
Up to June, 2003, Google has updated the index for their search engine on a roughly monthly basis. While the update is in progress, search results for each of Google's nine datacenters are different. The positions of a site appears to "dance" as it fluctuates minute to minute. "Google dance" is an unofficial term coined to refer to the period when Google is performing the update to its index. Google may be changing their index calculation method to allow for a continuous update (which will effectively end the roughly monthly dances). Differing Data Centers reporting differing SERPS .During this time SERPs (Search Engine Results Pages) can fluctuate and websites often see a surprising rise or fall in rankings before returning back to normal.

GAP - Google Advertising Professional
These Gaps which forms when opening the price movements which is create a blank spot on the chart. Which occurs when the high of the day is below the low of the previous day or when the low of the day is above the high of the previous day. These Gaps are particularly significant when accompanied by an increase in volume.

Geo-Targeting
This is targeting a specific geographic region by restricting the ad display to a particular country, state, city, area, etc.

Geo-Tagging
The term Geo-Tagging which known as a practice of adding geographic information to various media such as websites, photos, RSS feeds and videos. This data which is usually consists of latitude and longitude coordinates, though it can also include altitude, bearing, and place names.

Google AdSense
AdSense is a diverse publisher program which uses the page’s content to decide which ads will be displayed. Google has expanded the publisher program to allow publishers to select referrals which do not need to be contextually related.

Google AdWords
Through the Google AdWords you create your own ads, choose keywords to help match your ads to your audience and it pay only when someone clicks on them.

Google Analytics
The Google Analytics is an online facility which is use to obtaining traffic analysis of your website. Which is originally developed for their Adwords PPC advertising it has now beenextended and made available to all sites. The operation requires a Google account and the addition of a piece of JavaScript tracking code to all pages of your site that you wish to have information about.

Google BackLinks
At first, this is a number which is indicated links to an individual page that Google considered particularly valuable, as shown by the link: command. Currently, it represents a subset of the total links coming to a site.

Google Death Penalty
The term Google Death Penalty which is described as the complete, and potentially permanent, removal of a website from the Google index. Which can happen for any of a number of techniques that run afoul of Google's guidelines, but the most common activities to cause a Google death penalty are cloaking, invisible text, and doorway pages.

Google Grants
The Google Grants which is free AdWords advertising provided by Google through grants. These are the organizations which has given funds to bid for keywords in the AdWords system. This lets non-profits use the paid search functions within the Google search engine to have their ads displayed when users search for applicable keywords.

Google Checkout
This is the process which is initially annouced processing rates are significantly lower then that which most merchants currently pay. In addition, merchants who us Google AdWords will receive a $10 processing credit for every $1 they spend in Adwords.

Google Sitemaps
This is a list of pages for later crawling by Googlebot. Which has not have any effect on the ranking of pages and/or keyphrases, beyond simply ensuring that a page is in the index.

Google Site Targeted
The term Google Site Targeted which are the places on particular website, rather than against the individual keywords as with Google AdSense. The Site Targeted ads can be purchased on either a CPC or a CPM basis.

Google Toolbar
The Google Toolbar which is a downloadable toolbar for Internet Explorer which allows a user to do a Google search without visiting the Google website.

Google Slap
The term Google Slap is a slap which is defined as when Google released its Quality Scoring system in the summer of 2006. Many advertisers saw such an increase in advertising costs that it felt like a slap in the face.

Google Webmaster Central
This is a process by Google whcih is used to assist in the management of a websites presence within Google's index. Originally founded by Vanessa Fox.

Google Docs
The Google Docs is a software which is defined as a suite of software applications which allow users to create, edit and share documents, spreadsheets and slideshow presentations and which are accessible via any internet connection. Users can access their documents by logging into their Google account.

Google Juice
Google Juice is the quality, power or improvement which is a website possesses, which enables it to enjoy a high ranking within the results of Google.

Google Hell
The term Google Hell which refers to the state of having most or all of one's pages trapped in the Supplemental Index.

Google Link
This is the benefit which is provided to one's search engine rankings from links, particularly within Google.

Googleplex
The Googleplex, which is known as the company headquarters for Google in Mountain View, California.

Google Directory
Google Directory is powered by the Open Directory Project.

Google Bomb
The term Google bomb is a process of manipulating the results of Google by placing a link to a single webpage on differentl domains. One of the most famous incident of Google bombing was when around 32 webmasters put the text “miserable failure” on their websites and which placed a link under this text to George Bush’s autobiography.

GUI
The full form of GUI is Graphical User Interface - which is aa graphics-based user crossing point that incorporates icons, pull-down menus and a mouse, as in Microsoft Windows or the interface on Macintosh computers. The GUI has become the standard way for the users interact with a computer.

H

Hallway page
The term hallway page is known as a page which acts as a platform to a group of other pages.

Heading tag
This heading tag is also known as h-tags. There are 6 different sizes. Normally they are used as headings of different sections of a site. These search engines tend to put added weight to keywords within these tags.

Hidden keywords
Generally the Hidden keywords are the HTML source in such a way that these words are not viewable by human visitors looking at the rendered web page.

Hidden Text - SEO Spam Tactic
This Hidden Text is an illegal technique through which the search engines consider it search engine spam. By undertaking this practice, it may be eventually harm natural search performance or presentation of a website.

Hijacking of Websites
The term Hijacking of websites is a practice which makes the search engines believe that a specific website resides at another URL. This is a form of search engine spam andcloaking. When the spiders crawl websites and they discover two pages with the same content, the search engine will decide which is the main url while the other is not indexed. These spammers will use tactics to ensure that their page is the one that is chosen by the search engine. For an example of website hijacking is where there are two pages with exactly the same content but at different addresses – company.com (the real site) and company.net (the rogue site). Spammers use tactics to ensure their site ranks above the real site.

Hits
Hits is defined as the number of hits an individual scores is the number of test cases for which it returns the correct answer (or close enough to it). This may or may not be a component of the fitness function. This hits may trerminate the run when an individual gains the maximum number of hits.

Homepage
The home page is known as the opening page of a web site

HTML
The term HTML is a short form of Hypertext Markup Language; which is a cross-platform of text-formatting system for creating web pages, including copy, images, sounds, frames, animation and more.

HTML Source
The HTML source is the actual programming code. It can be viewed within the Internet by selecting the "View" menu then "Source".

HTTP 301 – Status Code Definition
The 301 status code means the URI requested has “Moved Permanently” and it has been assigned a new URI. For any future requests it should be use one of the returned URIs. Generally this is the best practice to use 301 Redirects when multiple copies of the same document reside on different URIs. This will conformed that duplicate content is removed from the site and each and every unique page will only have one URL. The 301 status code means the URI requested has “Moved Permanently” and has been assigned a new URI. Any future requests should use one of the returned URIs.

HTTP302 – Status Code Definition
The 302 status code states that the document requested which is “Found” however temporarily resides under a separate URL.

HTTP 400 – Status Code Definition
The 400 status code is defined as a “Bad Request” stating that the server is not able to understand the document request due to a misshapen syntax.

HTTP 401 – Status Code Definition
This is a status code whihc is defined as the server requests to the user verification prior to fulfilling the document request. The 401 status code means “Unauthorized”.

HTTP 403 – Status Code Definition
This is request which states that the server understood the request, however is refusing to fulfill it. The webmaster may wish to alert the user why their request has been denied. If the organization does not wish to provide this reason then a 404 (Not Found) status code can be displayed instead.

HTTP 404 – Status Code Definition
The document "Not Foud" which is represented by the response of error message “404”. It states that the client was able to communicate with the server, however could not find the requested document.

HTTP 410 – Status Code Definition
It is also a error message which is similar to a 404 Not Found error message, the 410 status code states that the requested document is “intentionally gone”, is no longer available and there is no forwarding address.

HTTP 500 – Status Code Definition
The 500 status code error message is defined as there was an internal server error which has prevented the document from being fulfilled.

HTTP 501 – Status Code Definition
The 501 status code states that when the server does not recognize the document request method. Then the server is not capable of fulfilling this request and states the request was “Not Implemented”.

Hubs
Anchor green infrastructure networks and provide space for native plants and animal communities, as well as an origin or destination for wildlife, people, and ecological processes moving through the system.

Hyperlink
This is an electronic connection between one web page to either (1) other web pages on the same web site, or (2) web pages located on another web site which is generally known as a link. More specifically, a hyperlink is a connection between one page of a hypertext document to another.

Head Terms
These terms received the name "head terms" because it was based on a bell-curve distribution of user which is generated keyword usage. The usage displayed the most popular or most-used words at the "head" end of a bell-curve graph.

Hilltop
This is the algorithm which ranks results largely based on unaffiliated expert citations.

hCard
The termh hCard (short for HTML vCard) is a microformat which is using for publishing the contact details of people, companies, organizations, is a type of microformat which is used in order to publish contact details. It uses a 1:1 representation of a vCard's properties and values. It also ensure that the markup remains legible and that allows for the inclusion of the semantic content within the markup

I

IBL
An IBL is the short form of inbred breeding line which is a genetically stable strain that grows consistent.

Ink
This is type of ink which is essentially made of pigment and oil. So that it is a must remain flexible enough to be wiped off the surface of a plate, additives such as varnishes and drying agents are not used as they are in other types of printing inks and in inks formulated for writing on paper.

Impression
The term impression is defined as a single appearance of an advertisement on a web page. Which is like a newspaper ad, the circulation count reflects the potential number of times an ad is seen.

Inbound links (IBL)
This is known as inks from sites other than your own that point towards your website are called inbound links. They help in improving PageRank.

Index
An index is defined as a systematic guide to the contents of a file, document, or group of documents in an arrangement, which represents the contents, references, page numbers, etc., for accessing the contents that file, document, or group of documents.

Inktomi
The term inktomi which is a database used by some of the largest search engines, including Hotbot. Inktomi is also used by Yahoo when no matches are found in Yahoo's own database.

Inlinks
This is a synonym for back links which is popularized by Yahoo!

Insertion Order (I/O)
The Insertion Order is a online or printed document which specifies the terms and conditions surrounding an online advertising campaign.

Internal Links
This is a hypertext link that points to another page within the same website which is known as an internal Link. This Internal links can be used as a form of navigation for people, directing them to pages within the website. This links assist with creating good information architecture within the site. In this the way internal links are structured will impact the way in which search engine bots spider and subsequently index pages.

Internet
The term Internet which is decribed as a worldwide communications network originally developed by the US Department of Defense as a distributed system with no single point of failure. Through the Internet everyone has seen an explosion in commercial use since the development of easy-to-use software for accessing the Internet.

Inventory
This is value of a business' raw materials, work in process, supplies used in operations, and finished goods, which is known as Inventory.

Invisible Web
The term Invisible Web which is defined as the Web sites or pages that search engine spiders cannot or will not crawl because the content is locked up in a database.

IP Address
The IP Address is a number that uniquely identifies a TCP/IP host on the network. This address is 4 bytes long and is usually represented in what is called the "dotted decimal notation" (where each byte is represented in decimal from with dots `.' between them).

ISP - Internet Service Provider
Internet Service Provider is usually provided for a monthly fee, an ISP can be a commercial business, a university, a government organization, a school or any other entity that provides access to the Internet to members or subscribers

IP Spoofing
Generally this is the technique of supplying a false IP address.

J

Jason Calacanis
Jason Calacanis is known as the Creator of Mahalo and outspoken critic of the search engine optimization industry.

John Battelle
John Battelle who gives the Rivals Rewrote the Rules of Business and Transformed our Culture. John is the co-founder of The Industry Standard and Wired. John also publishes Searchblog.

Jeremy Zawodny
Jeremy Zawodny is an engineer at Yahoo! Finance and also he known as a famous blogger on search engine marketing issues

JavaScript
The scripting language whichh is developed by Netscape is known as JavaScript . JavaScript also can make web pages which are more animated and dynamic in terms of graphics and navigation. Mouseover is known as one of the most common graphic JavaScript effects, and Javascript navigation is commonly created using drop-down menus.

Jerry Yang
Xao "Jerry" Yang (born 1968) is a poker player from Temecula, California and the 2007 World Series of Poker Main Event champion.

JenSense
Blog covering contextual advertising systems such as Google AdSense.

Jennifer Slegg
Jennifer Slegg is known as the founder and editor of JenSense and regular contributor to Search Engine Land.

K

Keyword/Keyphrase
These are the word or words which are strongly relate to a page/site topic or search engine query.

Key Performance Indicators (KPIs)
Key Performance Indicators (KPIs) which is known as a set of quantifiable measures that a company or industry uses to gauge or compare the performance in terms of meeting their strategic and operational goals.

Key phrase (or keyword phrase)
These are the combinations of keywords whihc is describing about the web page content that a typical web searcher may use when searching.

Keyword
This is a word which forms (part of) a search engine query.

Keyword Matching
This is the process through which the user can selecting and providing advertising or information that match the user's search query.

Keyword popularity
How frequently a search is conducted on a particular keyword within a given time period is known as the keyword popularity.

Keyword prominence
The Keyword prominence which refers to how "high up" on a web page a keyword appears. Generally, if keywords are visible on the first screen on a web page without site visitors having to scroll, the words are said to have high keyword prominence.

Keyword research
Keyword research which involves the process of researching the best keyword or search phrase which is ideally suited for the given website or the website under observation.

Keyword stuffing
The repetition of a keyword/phrase in order to get higher ranking on search engines is known as thre keyword stuffing.

Keyword-rich
This is a web page with a high density of keywords that users are likely to query in relevant searches.

L

Link Farm
The link farm is known as a collection of indiscriminate, often unrelated, web sites which link to each other to artificially boost link popularity.

Landing Page
The landing page is known as the location of a user which is directed to or ends up at after clicking on a link or typing in a command.

Link bait
This is a technique used to create links by creating content which appeals to social networks and/or bloggers is known as link bait.

Long Tail Keywords
The term Long Tail Keywords which is known as the Keywords with the highest ROAS the more specific, lower traffic keywords, as they often have a higher conversion rate and a lower cost per click.

Lycos
This is a Well-known internet search engine which was created in 1994.

Link Condom
This is a nickname for the NoFollow tag is known as the Link Condom.

Link Architecture
The term Link architecture which includes navigation menus, sitemaps and internal linking via anchor text, among others.

Link building
This is a method of creating backlinks to your own website whcih is known as Link building.

Link popularity
The Link popularity is the number of other websites that link to your site. Some Search Engines such as Google use this as a measure to help them rank your own site.

Link spam
This is the links between pages which are particularly set up to take advantage of link-based ranking algorithms such as Google's PageRank (PR).

Links
It is defined as the link or a hyperlink which will take you to another part of a web site.

Log file
A Log file is known as the coverage or workspace history file containing a list of all commands used to operate on a coverage or all commands used in the workspace.

M

Machine-generated
These are the web pages which are without much meaningful content and don't use software tools that auto-generate doorway pages is known as Machine-generated.

Manual submitting
Manual submitting which is done by hand and don't use an automated submission tool or service. Which is esteemed by search engines.

Meta description
The term Meta description are the tags which are describe by various aspects of a web page content. META Keywords, META Title, META Description are the most commonly used. In html

Meta keywords
This is an HTML tag which can be used to tell explicitly tell a search engine what the page's keywords are known as the meta keywords tag.

Meta Search
The meta search is a consolidated single SERP whcih is got from search results from various sources.

Meta tag stuffing
Meta tags and using meta keywords that are unrelated to the site's content is known as the Metat tag stuffing.

Meta tags
This is a group of page definitions coded into a website, that called: TITLE, DESCRIPTION and KEYWORDS tags.

META Tag Content
In the past days, the keywords are used in the content META tag could effect one's search engine rankings, but none of the major search engines which use any META tags in their relevancy calculations. Google, however, occasionally uses the content META tag as the text to describe a site in its search engine results pages.

Miserable Failure
This Miserable Failure is an example of Google bombing where inbound links are abused and affect SERPs. In this case hyperlinks with the keyword phrase miserable failure were used.

Michael Arrington
This is the Founder of Techcrunch.

Minus 950 Penalty
A much hyped, but controversial theory which states that rankings may receive a penalty that drops them to the bottom of the first 1,000 Google listings for a term. This theory came to life in early 2007, and which is believed by its proponents to be a page specific penalty, not a site specific penalty such as the Minus 30 Penalty.

MySpace
This is a social networking and blogging service which is knonw as MySpace.

Made For AdSense
abbreviated as MFA. A website created purely to create revenue through Google AdSense. Such sites rarely have any unique or useful content

Multivariate Testing
This is a process by which more than one component of a website may be tested in a live environment which is known as the multivarite testing. Which can be thought of in simple terms as numerous split tests or A/B tests performed on one page at the same time. See A/B testing definition for more information.

Mod_rewrite
The Mod_rewrite is a part of apache servers which can rewrite requested URLs on the fly. Which supports an endless number of rules that in turn have unlimited attached rule conditions it is very flexible and an important URL manipulation mechanism. It can be used for internet users and for search engine friendly URLs. This increases the chance of the database driven website to be indexed.

Mahalo
This is Hawaiian for "thank you." It is sometimes accompanied with the phrase nui loa, which is an intensifier meaning "very much." is known as Mahalo.

MSN AdCenter
This is a control system for the paid search advertising offering from MSN Search. This MSN AdCenter is somewhat infamous as it is not fully well-matched with FireFox, the leading web browser alternative to Microsoft's Internet Explorer.

Metrics
The Metrics is known as the Quantitative measures of performance or production used to indicate progress or achievement against strategic goals.

Matt Cutts
The term Matt Cutts which works for the quality group in Google, a prominent blogger on search engine topics, and the leading supporter of NoFollow.

Malware
The term "Malware" is a general term for software programs which have been designed with or can be used for malicious intent. These include viruses, worms and Trojans.

Microformat
This is known as a web-based approach to a semantic mark-up that reuses HTML and XHTML tags for the purposes of conveying metadata.

META Tag Description
Generally META tag known as which provides the keywords that should match the content of a web page. In the past, this tag could effect one's search engine rankings, but none of the major search engines use any META tags in their relevancy calculations.

Minus 30 Penalty
This supposedly prevents the site from ranking on the top three pages within Google.

Mozilla Firefox
The Mozilla Firefox which is known as a web browser that has progressively grown in popularity over the last few years. Which is currently used by world's Web browsers.

ETA Data
The ETA Date is known as the data about data…which is the fact and information about a CD that we process including Artist Name, Album, Track Title and Number, Genre, Album Cover Art, Credits, Composer (classical genre), Conductor (classical genre) and Compilation Information (individual track artists for compilation/soundtrack albums).

MFA
The full form os MFA is Made For AdSense Refers to an advertisement which is developed specifically for AdSense.

Mirror
This is known as the first album by dance-punk band The Rapture, which released in 1999. This is comparatively short when considered amongst other albums yet it is longer than EPs and as such is often described as a "mini-album" even by the band itself.

N

Navigation bar (nav bar)
Generally a navigation bar is consists of links which are used to navigate a website, such as back and forward buttons, not unlike those found in a web browser. These links are often arranged in a row on the webpage.

Negative Keyword
The term which is referenced by Google AdWords and is a form of keyword matching is known as Negative Keyword. Which means that an advertiser can specify the search terms that they do not want their ad to be associated with. For an example, if you add the negative keyword "-nike" to the keyword "running shoes", the ad will not be displayed if a person searches upon the term "nike running shoes".

Negative SEO
The Term Negative SEO which is most often used against a participant which is above your site in the SERPS.

Noframes tag
This ia known as the alternative non-framed HTML on a frameset page for very old, non-frames capable web browsers and search engine spiders. Which is placing good keyword-rich text in noframes tags is a good idea if your site is framed, but a much better idea is to ditch frames altogether and rebuild the site properly.

NoFollow
This is a attribute which is defined as Robots exclusion standard,hyperlinks with rel="nofollow" attribute would not influence the link target's Page Rank .

Neil Patel
Neil Patel is known as a Social media expert, and also a regular contributor to Search Engine Land.

O

One Way Link
This is a way through which the user getting a link from a site without linking back to that same website and also this One Way Link is known as a very valuable link.

Organic Search
The term Organic Search is known as the list of websites which found while using a search engine in the unpaid section of results. Which is opposed to Pay Per Click search results.

Outbound Link
This is a type of link which points out from a website, from that website's point of view. The inbound link is known as the opposite link of the outbound link.

ORM
The term which has been introduced to describe the strategic purchase of operations resources is known as Operating Resource Management and also in shortly which is known as ORM. These may include, for example, office supplies, industrial supplies, capital equipment, services or anything else that can be purchased more effectively using means such as aggregate buying, rapid vendor comparison, qualification for volume discounts and minimised transaction costs.This ORM projects, which can feed directly , through costs of purchasing and selling, to the bottom line, which will increasingly look to the support that is possible from technology, in particular e-business and decision-support.

Overture
Overture is known as the introductory music for an opera, oratorio or ballet which is work as a concert overture is an independent work.

Open Directory Project
Thid is a large directory of websites run by volunteers and also their database is used by many website across the internet which is known as Open Directory Project

OpenID
OpenID which is used to simplifies the management of user accounts across multiple websites. Rather than continuously fill out sign up forms for websites, and also which allows people to use a single identity across the internet. The development and adoption of the OpenID protocol by such big internet players as Google, Yahoo and Microsoft will help bring the tool to the masses, enhancing the user.

On Page Optimization
The term On Page Optimization is gnerally known as the factors contained within a Web Page which effect it's position in the SERP and consultants focus on keyword density to the exclusion of other on page factors, and also on page optimization is used to the exclusion of off page optimization through links.

Off Page Optimization
This known as the creation and proper structuring of links to aid in search engine optimization and also the off page optimization can be done both via links from one's own website (internal linking) or via third party websites (external linking).
An example of the power of off page optimization can be found through the Google bomb.

Online Reputation Management
This is the goal is to "push" the negative results off the first or second page so that most users will not see them is known as Online Reputation Management. Habitually, this process includes creating positive news articles, press releases and/or creating web sites. Reputation management works to save a brand's image.

Opt-in
The term OPt-in is defined as to choose to be added to an email list by submitting your email address and accepting the company, website or individuals terms of service. Generally this is a blank box which has to be checked at that time of a users registration. Opt-out- See Pre-Checked Opt in.

Opt-Out
This is a type of program which is work as firstly that assumes inclusion unless stated otherwise and secondly it is work as to remove oneself from an opt-out program..

Open Source
This is known as a softwar which is used to licensing model for software which gives free access to the source code of the software to allow interested parties to modify or contribute to the software as they see fit. Commonly this is by created as collaborative projects and shared at no cost.

P

PFI
Commonly PFI involves paying to have your Web site which is visited and indexed by a search engine or directory within a specific period of time.

Portal
This is a doorway, entrance, or gate between two worlds, the physical and the spiritual which is known as the Portal.

Page title
This is knonw as the most important piece of text which is used to identify a page. Generally it is used by search engine as the name of your page and is displayed in the search result. The page title always determines how search engines index and rank a website. The page title should be short and to the point.

Pagejacking
The act of stealing content from a high ranking web page and placing it on one's own website in order to influence search engine results is known as the Pagejacking . This practice is frowned upon and discouraged and aslo it may be termed as digital plagiarism .

Pageviews
The page view is like as a banner ad or page viewed by an Internet user and it is also referred to as an impression.

Paid inclusion
Paid inclusion is known as the practice of paying a search engine to include a website's pages to the search engine index.

Price Comparison Engine
This is a particular form of paid search advertising system which allows one to list products and their prices is known as the Price Comparison Engine . Then the website's users can find a particular product and easily compare with the pricing from a number of online vendors.

PPP
In shortly Pay Per Post is known as PPP.

PPC
The full form of PPC is pay-per-click like as a search engine whcih allows individuals (advertisers) to pay for positioning in search results. Each time someone clicks through to the listed web site, the search engine charges the advertiser.

PubCon
This is an educational conference and industry trade show targeted specifically for web professionals which is known as WebmasterWorld's PubCon, or just "PubCon"

Paid placement
It is known as a SEM strategy through which placement on the search results page is prearranged in return for a fee. This Paid placement is temporary and usually marked as sponsored listings.

PPCSE
The full form of PPCSE is Pay Per Click Search Engine.

Pay-for-performance
This is a pricing model which is based on delivering sales or something else which can be directly recognized to the bottom line.

Permanent Links
The rented links is known as the opposite of permanent links and the links which do not have any expected expiration date.

P4P
P4P es el acrónimo para Proactive network Provider Participation for P2P (Participación activa del proveedor de red en P2P).

PPC Arbitrage
This is used to generate revenue for the web site without adding any actual value to the system. This is the technique of bringing traffic to a site using large numbers of inexpensive, long tail keywords in hopes that they will click on more expensive Google AdSense advertisements on the site.

Product Feed
This is like as a data file which sent to price comparison engines by advertisers which includes all the products that the advertiser wishes to promote via the engine.

Phrase Match
The term Phrase Match which is performing a search with quotation marks around the phrase so that the search results will show web pages with the exact phrase.

Parameter
The parameter is normaly known as the meaning of altering the behaviour of a common piece of functionality, for occurrence a stored procedure might have different parameters which passed to it depending on what needs to be done - these are called parameterised commands

Podcast
This is used as a collection of files (typically audio or video) which is distributed on the Internet using the enclosures feature of RSS to "push" the files out to subscribers. Podcatcher or aggregator are the softwares which allows the users to subscribe to RSS "feeds" which signal the software to download new files as they become available.

PR10
It is very rare to find out the R10 pages on the entire internet and which is also highest possible PageRank.

PageRank Leakage
The PageRank may be lost by linking to other sites. If PageRank leakage actually does occur, the actual affect is certainly minimal.

Pay Per Call
This is an online advertising system which drives the users to a phone call, rather than a website is known as the Pay Per Call.

Pay-per-click (PPC)
PPC is the short form of pay-per-click advertising, which is also called paid search marketing. When someone performs a search and clicks on a sponsored ad listing, then the advertiser is charged by the search engine for the click.

PR
PageRank is the full form of PR.

PR0
The site which has no PageRank is known as the Page Rank Zero, it occurs either through penalty or because the site is too new whoich have been assigned a PageRank.

Q

Quality Score
This is a measurement which is used by Google to gauge effectiveness of a paid for search listing is known as Quality Score and also this is determined by a keywords click through rate and the relevance of ad text and landing page.

Query
The term Queary which is defined as a word, phrase or group of words which is characterizing the information of a user seeks from search engines and directories. Then the search engine consequently locates Web pages to match the query.

R

Robots.txt
This is likeas a text file which instructs the search engines about pages or directories to exclude from its database.

Reach
To sail with the wind coming over the midships of the boat, often a boat's best and fastest point of sail is known as Reach.

Reciprocal linking
The mutual trading of links between Websites is known as the reciprocal linking and also which is normally used in Search Engine Marketing method.

Redirect
This is a type of HTTP action which is automatically switches a web user to another site or page. Wihch can be used, for example, to lead users to another site if a site they wish to visit is under maintenance.

Referral Fees
The fees which is paid in exchange for delivering a qualified sales lead or purchase inquiry is known as Referral fees. For example, an affiliate drives traffic to other companies' sites, typically in exchange for a percentage of sales or a flat referral fee.

Referrer
The term Referrer is known as Websites, Search Engines or Directories or any others particular as the origin of the visitor.

Relevance
This is a term which describes the attitude of a particular email marketing message to the particular recipient at the particular time is known as Relevance.

Remnant Inventory
This is a low-cost advertising space which is relatively undesirable or otherwise unsold is known as Remnant Inventory.

Render
This is a process which is used to extract the fat from meat by slow cooking.

Repeat Visitor
The Repeat Visitor is like as a visitor who has been to your site at least once before.

Replica
This is like a expression which is described as the original body has collapsed or simply been discarded, to be replaced by a more desirable, usually open, variant, but of a recognisable Alvis type. Sometimes anachronistic.

Resubmitting
It is a process through which someone submitting your web page address(es) to search engines after you've already submitted those addresses previously or after the search engine has already included your site in its index. But the search engines don't like it when you resubmit as it simply clutters their queue with duplicate requests.

Results
This is displayed by a search engine or directory after a search term has been entered is known as Results.

Return On Advertising Spend
ROAS is the short form of Return on Advertising Spend which indicates the amount of revenue generated from each referrer and also ROAS is defined as the total revenue which is generated from referrer divided by the amount spent on advertising with referrer.

Rewrite
The term Rewrite is described as such type firstly it is write a story again to improve it; and secondly it is alter a story that appeared somewhere else; and thirdly write a story from facts called in by a reporter.

RSS
Really Simple Syndication is the full form of RSS and the term RSS is a type of XML which allows Internet browsers and other feed readers to display information from the file.

Real Simple Syndication
In other word RSS, also know as Rich Site Summary, which is an XML format for distributing news headlines on the Web, also known as syndication. which is first started by Netscape as part of the My Netscape site.

Reciprocal Link
The term Reciprocal Link is known as one webpage link is reciprocated by an outside webpage link.

ROI
ROI is stands for return on investment. Which focuses on the productivity of an advertising campaign. Ad ROI formula by percentage is: ad profit divided by the ad cost times 100.

Referring URL
The page from which a website visitor comes is known as URL. The Referring URLs are useful for tracking the results of natural search engine optimization efforts, as well as for tracking traffic and actions of visitors from links where you don't want to use a tracking URL.

Referrer Spam
This is a type of spam which involves making repeated web site requests using a fake referring URL pointing to the spammer's site.

Return On Investment
This is a comparison in between the amount of money an advertiser earns from their ads and the amount of money the advertiser spends on their ads is known as the Return On Investment.

ROI - Return On Investment
Return On Investment is shortly known as ROI. It is a benefit gained in return for the cost of investing budget into advertising or project and also which can be measured by the following calculation.

Run of Site (ROS)
This is like a circumstances where a company pays for advertisements such as banners to promote its services across a web site.

S

Scumware
The term "Scumware" is known as a slang word for a software application which transmits information back to a third party without notifying the user.

SEM
The term SEM is defined as the online marketing of a website through search engines using proven strategies and advertising to make the website rank high in the search engines.

SEO
The full form of SEO is Search Engine Optimization which is used to making a website friendly to search engines, so that search engines can determine what the website contains and display it in the search results for relevant searches is called SEO.

SERP
Generally SERP is knwon as page of results generated by search engines which is based on weighted elements in each engine's algorithm. Each page typically consists of 10 URLs, with no more than 2 URLs per domain.

Spam
Normally the term Spam is wel known by every one which refers to the practice of blindly posting commercial messages or advertisements to a large number of unrelated and uninterested newsgroups.

Spamdexing
The Spamdexing is known as the act of submitting webpages to a search engine using techniques that are considered as unprincipledl by search engines.

Scraper sites
Generally Scraper sites are full of advertising or redirect the user to other sites and whcih designed to 'scrape' search-engine results pages or other sources of content to create content for a website.

Search engine
The term Search engine is a tool for searching information on the Internet by topic. Popular engines include InfoSeek, Inktomi and Web Crawler.

Sarch Engine Results Page (SERP)
SERP is stands for Sarch Engine Results Page which is known as the tool for searching information on the Internet by topic. Popular engines include InfoSeek, Inktomi and Web Crawler.

Search term
This is a list of keywords or a keyphrase that a user types into a search engine to find a list of Web pages related to topic that he/she is interested in is knowna as Search term.

Search term
This is a list of keywords or a keyphrase that a user types into a search engine to find a list of Web pages related to topic that he/she is interested in is knowna as Search term.

SEO
The term SEO is stands forSearch Engine Optimization and also this is known as a process of optimizing web pages to achieve high rankings in the search results of a search engine.

SERPs
Generally SERPs is stands for Search Engine Results Pages.

Session
The term Session is defined as the recording session for a radio or TV commercial; also, a photo session.

Share of Voice
Share of advertising activity achieved by an advertiser or product in a category or market over a fixed period of time is known as the share of voice.

Shoskeles
This is an animated ad which moves across the browser, usually with sound effects. Normally it animates only long enough to play a message before settling into a stationary ad on the page.

Skyscraper
The term Skyscraper is known as a small triangular sail set above the skysail in order to maximize effect in a light wind.

Sniffer script
This is a small program or script that detects which web browser software an Internet user is using and then serves up the particular browser-specific cascading style sheet to match. Sniffer scripts are also used to detect whether a user has the Macromedia Flash plug-in installed, and if so, a Flash version of the page is displayed.

Spamglish
This is known as a keyword-rich content which is often meaningless and also it includes keyword repetition just to increase the page's position in the web page.

Spamming
It is like a search engines which is used to describe any attempts by Website publishers to disrupt the work of the search engine spiders in order to confuse the relevancy algorithm and optimize the site’s ranking.

Spider trap
The term Spider trap is known as the collection of websites. Each website in the spider trap links to all other websites in the collection. This Spider traps is a well-known method to increase inbound links to the website, a method which is counteracted by many search engines.

Splash page
Generally this is a page which precedes a homepage and which is seen by a visitor before they can get to the homepage. These are less common now as many see them as an annoyance because they delay a visitor from getting to the actual website.

Standards compliant
The term Standards compliant is defined as the Sites that use valid XHTML and CSS, separate the content layer from the presentation layer. Because standards compliant sites are accessible and usable to both humans and spiders alike, they tend to rank better in search engines than non-compliant sites.

Static
The web page which is not created dynamically from a database, but created and saved as a pure HTML file is known as Static.

Search Engine Indexing
The term Search Engine Indexing is describe as the listing or indexing of web pages and content accessible on your website to search engines.

Search History
The list of search and browse requests for the current session is known asSearch History . You can rerun any of the requests, or return to one to refine it.

Stemming
Placing inert material in the portion between the top of the explosive column and the collar of a blast hole, intended to confine the explosive gases for an effective blast is known as Stemming.

Search Engine Strategies
Generally some one can found the Search Engine Strategies from SearchEngineStrategies.com.

Sales Funnel
The term Sales Funnel which describes the pattern, plan or actual achievement of conversion of prospects into sales, pre-enquiry and then through the sales cycle. So-called because it includes the conversion ratio at each stage of the sales cycle, which has a funelling effect. Prospects are said to be fed into the top of the funnel, and converted sales drop out at the bottom. The extent of conversion success (ie the tightness of each ratio) reflects the quality of prospects fed into the top, and the sales skill at each conversion stage. The Sales Funnel is a very powerful sales planning and sales management tool.

Stop character
The term Stop character which is used to specific bar/space pattern which indicates the end of a bar code.

Search Engine Results Pages
The Search Engine Results Pages is known as the listing of web pages returned when a search is performed.

Search Marketing Standard
Search engine marketing industry. At SearchMarketingStandard.com. someone can found the print publication covering the Search Marketing Standard.

Searchblog
Normally we can found Searchblog at BattelleMedia.com. John Battelle is known as the blog of search industry journalist.

Search Engine Land
From the web site SearchEngineLand.com someone can be found Search Engine Land .

Streaming media
This is used for sending video or audio over a network as needed, such as Real Audio/Video or Microsoft NetShow, instead of forcing the user to download the entire file before viewing it.

Semantic Web
The term Semantic Web is known as the future evolution of the World Wide Web and also which will allow people to more easily find, share, and combine information.

Submitting
This is used to submitting a web page address to a search engine with an intention of search engine indexing it.

SES
Commonly SES is stands for Search Engine Strategies.

Server Logs
Generally, server logs do not show as much information as an analytics tool would. Files or data which are hosted on servers which display website traffic, trends, and sources.

Sphinn
This is a tagging system for the search engine industry which is created by Danny Sullivan.

Siphoning
The term Siphoning is defined as Suction which takes place when water pressure drops which causes water or waste to be pulled through a descending outlet channel.

Site Wide Links
Google and Yahoo can even occasional give a temporary penalty to sites who gain too many links from the same site over a short period of time which is known as Site Wide Links. MSN Search appears to love site wide links.

Site Map
Sitemap is known as map which is a single page of links that list all the pages in a website with simple HTML links.

Search Engine Rankings
The Search Engine Rankings is known as a position a URL commands in a list of search engine results from a keyword search in the Internet.

SEO Copywriting
The term SEO Copywriting is defined as the writing specifically for web pages involves incorporating target keywords that tell the search engines what a specific web page is about and also the effective SEO copywriting achieves two goals. The first one is, it creates persuasive, informative content for the web site visitor while maintaining an optimum keyword count for the search engines to index.

Secondary Links
This Secondary Links is known as the indirectly acquired links. An example can be a news article on a media outlet's website featuring some aspect of your company/brand.

Search Personalization
This is the Personalization which is the ability to personalize SERPs based on personal profile information, settings or location (IP address).

Sergey Brin
The term Sergey means Co-founder of Google with Larry Page.

Stop Word
This a word which is so common that it is ignored in information retrieval and also which is a set of such words is called a stop list.

T

Tagging, tags (see Bookmarks)
This is known as Word descriptions.

Target Audience
This is like a profile of the most desired consumer prediction for a product or service, listed by characteristics such as demography, lifestyle, brand or media consumption, purchase behavior, etc. This is common to all media.

Taxonomy
The term Taxonomy is known as a scientific study of the naming, classification and identification of organisms.

Technorati
Generally it is an internet search engine which is focused on the world of weblogs. Since June 2005, Technorati indexes over 11 million weblogs. Technorati was founded by Dave Sifry and is headquartered in San Francisco, California, USA. Commtraxx RSS Builder users can automatically submit their RSS feeds for listing on Technorati

Telnet
The term Telnet is defined as the TCP/IP standard which permits users outside a private network to access the network as if they were directly connected to it, treating the remote user as a virtual terminal.

Teoma
This is known as one of the internets full spidering search engines. Which Delivers results to parent company AskJeeves.

Term Frequency
The number of documents in the system that are indexed by that term is known as the term frequency which is a very specific term.

Term Vector Database
A database using relative vectors (or relevancy) for different search phrases and pages is known as Term Vector Database.

Text Ad
This is a text ad linked to an advertiser’s website and which run across the top and left/right side of the page. Text ads are limited by: - size (468*60) and (120*adjustable), - content (English language, non adult), - text lenght (180 characters), - title lenght (36 characters).

Three Way Link
The term Three Way Link is defined as a link scheme where Site A links to Site C links and Site B, Site B links to Site C, to Site A. The hope is to hide the fact which they are actually reciprocal links. It is believed that Google has developed methods of detecting such link schemes.

Term Frequency
The number of documents in the system that are indexed by that term is known as the term frequency and also which is very specific term.

Top-Level Domain
The term Top-Level Domain is known as suffix of a domain name. A top-level domain can be based on the type of organization (.com, .edu, .museum, .name, etc) or it can be a country code (.uk, .de, .jp, .us, etc.). The top-level domain can be used to identify the type of web site. The following is a partial list of how this report categorizes top-level domains: For example, in the domain name www.website.com the "com" part of the domain name would be the top-level domain.

Tim Mayer
The Director of Product Management for Yahoo! Search is known as the Tim Mayer.

Tracking URL
This is an internal site URL which records the number of click-throughs (and sometimes impressions) your search listing receives.

Twitter
The term Twitter is known as a free social networking and micro-blogging service which allows users to send "updates" (or "tweets"; text-based posts, up to 140 characters long) to the Twitter website, via short message service, instant messaging, or a third-party application such as Twitterrific.

TrustRank
The term TrustRank is defined as search relevancy algorithm which places additional weighting on links from trusted websites that are often controlled by major corporations, educational institutions, or governmental institutions.

Title Field
The top line of text in a paid search advertisement is known as the Title Field . In Yahoo, the title field can be up to 40 characters, and in Google, it can be up to 25 characters.

Twitter Squatting
Generally this is very similar to Domain Squatting in which there is little risk for the individual, but a possibly high profit should they reserve a name others are willing to pay to have and also the Twitter Squatting occurs when a user registers any number of Twitter names with the intent to sell them in the future.

Tracking Cookie
The Tracking Cookie which uses the same mechanism as a regular Cookie but it stores information from multiple participating web sites.

Time on Page
The term Time on Page is defined as a amount of time that a visitor spends on a specific web page.

Text Link Ads
The graphic advertisements are not necessarily the ideal advertising method online is known as the Text Link Ads.

The Tragedy of the Commons
The term The Tragedy of the Commons is defined as a conflict between individual interests With a widely shared resource there is little incentive for an individual to curb activities to benefit.

Theme
This is a relatively recent change in search engine ranking algorithms, the theme-based engines essentially try to determine what a page is "about" and rank it highly for certain keywords that are determined to be related to that page theme.

Title Attribute
This is proposed to provide supplementary information about an element.

Title tag
The title tag which is displayed at the top of the browser window on the blue bar and is paid special attention to by search engines. In fact often the title tag is displayed in the search results and thus need to paid keen attention by websites.

Token
When anything treated as a single symbol during syntax analysis such as a name, a literal or an operator is known as a Token.

Toolbar
The term Toolbar is defined as a row of image "buttons" which provide an easy way to select certain software functions.

U

Unethical SEO
This is like a techniques which is used to contradict the search engine terms and conditions to manipulate search results.

Unique visitors
The term Unique Visitor which is refer to a user who visit web site more then once in a particular period of time. Generally theh Unique visitors are find by their IP Address.

Universe
This is term which is used to describe the collective investments industry or a sector within that industry as a whole.

URL
This is known as a text-based address which is used to identify specific resources on the Internet, such as web pages. URLs are arranged in a hierarchical form that specifies the name of the server on which a resource is located (such as www.2wire.com) and the name of the file on that server

URL Rewrite
This is known as a technique which is used to help make web site URLs more user and search engine friendly.

Usability
The term Usability is defined as a correlative to accessibility, usability is the principle which informations or applications should not only be possible to access, but should also be easy to understand and use.

Uniform Resource Locator
Uniform resource identifier is known as Uniform Resource Locator . These terms define an address which identifies exactly a network resource, such as a page HTML, a file of an FTP service and more. The two definitions have different extension; partcularly, URI includes URL and extends beyond.

USP
Generally UPS stands for Unique Selling Proposition is a statement which identifies what makes a person, product or organisation different from competitors.

Unique Visitor
A visitor which interacts with a site is known as Unique Visitor. They may interact more than once, but within analytics reporting, they are only counted one time.

Usenet
This is known as distributed bulletin board system which is developed in the early days of the Internet. Newsgroups are sometimes referred to as USENET forums.

User agent
The term user agent is a device which is capable of interpreting HTML or XHTML markup. It might be a visual Web browser such as Netscape Navigator or Internet Explorer, a text-based browser (remember Lynx?), a browser in a PDA or cell phone, or any other device used by the user to access a document.

User Generated Content
This is known as a on-line content whic is produced by users of Web sites, as opposed to traditional media producers such as broadcasters and posts on discussion groups, blogs, wiki's and social media sites. Which allows for a wider content provider base and the chance for all users to share their opinions online. Criticism of USG includes credibility and quality issues.

User session
The term User session which is used to specify the frequency of visits to a site. Not equivalent to site visit.

V

Visibility
This is known as the quality of a letter, number, graphic, or symbol, which enables the observer to distinguish it from its surrounds or background.

Video Blogging
This is a form of blogging which using video as the medium instead of written posts and also which can include an embedded video or links to other videos. Vlogging's popularity has steadily increased over the last 3 years.

Visitor
The term Visitor is defined as a series of hits, with no idle time of 30 minutes or more between any two hits, from the same IP address.

Vanessa Fox
Vanessa Fox is known as the Google Webmaster Central. Which give prior to joining Google in 2005, Vanessa worked for AOL. In June 2007, Vanessa left Google for Zillow, an online service company in the real estate space.

Visit
A series of actions which begins when a visitor views their first page from the server, and ends when the visitor leaves the site or remains idle beyond the idle-time limit of thirty minutes is known as Visit.

W

Web browser
This is known as an application program which interprets HTML and presents the final Web page and also a browser is used to surf the World Wide Web. Examples of browsers include:Internet Explorer, Netscape Navigator, and Firefox.

Web Crawler
This is a web indexing program basically which builds an index by following hyperlinks continuously from web page to web page.

Web standards
Web standards require content to be separate from presentation and also the web standards websites tend to do better on search engines as they are coded properly.

Walled Garden
The term Walled Garden which is used to describe a selection of web pages that are linked together but do not link to any other pages is known as the Walled Garden. This can result in low page rankings. These pages can be indexed only if they are included in a Return to the Economicalhost.com Search Marketing Glossary

Web2.0
This is refers to the new generation of web based services and communities characterised by participation, collaboration and sharing of information among users online. Web2.0 applications include wikis, folksonomies, blogs and social networking sites which encourage user-generated content (USG) and social interaction online.

Wordtracker
The term wordtracker is known as a search volume data, which based on a small sample set, is in many ways more reliable than that of the Yahoo Keyword Selector Tool.

Web Crawler
This is known as web indexing program which builds an index by following hyperlinks continuously from web page to web page.

White Hat
The term White Hat an ethical SEO method which follows search engine TOS. Proponents of white hat believe that the manipulation of search engine rankings is unethical.

Web Analytics
This is a type study of website traffic and activity and also it it known as a most popular analytics tool is Google Analytics.

Weblog
The term Weblog, which is a web-based publication consisting primarily of periodic articles (normally in reverse chronological order) posted by individuals or groups. Chatmine identifies relevant blogs in your market with proprietary metrics.

White Hat SEO
The term White Hat SEO, which is using techniques that don’t violate any of the search engine guidelines/TOS (Terms of Service).

Wordpress
Generally Wordpress is an excellent open-source and free blogging software that should soon or later take over all its competitors. In othe hand it is described as a “state-of-the-art semantic personal publishing platform with a focus on aesthetics, web standards, and usability” by its creators. Features include: * Integrated link management * Plugin support * Search friendly permalink structure * Static Pages * Trackbacks * Pingbacks * Typographic filters * WYSIWYG * Nested categories * Multiple authors

Wordtracker
The term Wordtracker which is designed to assist search marketing professionals and webmasters in identifying important keywords and phrases relevant to their website. Also which provides detailed information on the number of searches, predicted number of daily searches, competing pages and KEI data. Information can be broken down by search engine. Some terms can appear to be more popular than they really are – and others will be omitted all together.

X

Xenu
Link verification is important to ensure that internal and external links on a website are not broken links is known Xenu.

XML
The term XML is stands for Extensible Markup Language and also which is used as a simplified dialect of SGML (Standard Generalized Markup Language) that provides a metalanguage containing rules for constructing specialized markup languages.

Y

Yahoo!
This is known as Web search engine which categorises the results, which can found at www.yahoo.com.

Yahoo! Search Marketing
Yahoo! Runs a PPC or Sponsored results advertising service, based on keyword which are based on a bidding system over keywords is known as Yahoo! Search Marketing

Z

Zeal - Volunteer Built Web Directory
Theis a directory which is defined as the content was downloaded and used by Looksmart and its partners including MSN, Lycos and Altavista. Zeal had volunteer members from all over the world including USA, United Kingdom, Australia, India, Spain, Switzerland, Japan and New Zealand. When MSN pulled from the relationship, Zeal’s traffic had declined considerably which lead to its closure on 28th March 2006.